I’m not brash, I never blow my own horn and I’m deathly afraid to bother anyone with promoting my own stuff. We all know those Tweeps who do nothing else than clogging up your timeline with links to their blog posts etc, but hardly post anything else, don’t we? I don’t want to be that someone.
An uncomfortable truth for the pathological modest like me is though, that if you want to be noticed, you absolutely have to blow your own horn as loud as you can. There’s a lot of competition out there, and if you want to get the appreciation you seek, you have to, well, get your act together and come out of the woodwork.
After yesterday’s attempt of promoting my upcoming Christmas story, I then realised that I should use my marketing job’s knowledge for my own stuff. I needed an umbrella to fit all those different stories and timelines – a brand. An identity. Oh, and a target group.
First thing: The Umbrella. Finding a moniker for this universe my stories take place in was the hardest part. At the beginning of this writing adventure I started with “Under Purple Wings”, then it transformed into “The Apples of Eden” but that wouldn’t work in the long run either. I needed something versatile. At the end, I settled with “Klaiber & Havisham”. Adelie and Nate are in everything, they’re the centre this world revolves around. And they’re an awesome team.
Now I can come up with a lot of different flavours, depending where in the timeline we are. The books show them as a seasoned special ops team, and the stories are bit gritty. Hence the bloody typeface. People will getting killed in there.
Of course, itchy designy fingers that I have, I absolutely had to design a proper cover for the Christmas story next. Professional that I am, I first changed the title. After countless iterations and shuffling stuff from left to right and back again, trying to find the right visual tone of the story, this is what I came up with. It’s a romantic, fluffy story, and only has a minor sci-fi element. Notice the little “off duty” under the header, another “flavour”. Designing with photos is very different from the stuff I usually do – posters consist more of charts in numerous variations, and our brochures are all photography free. So this was fun and challenging. Now I want to do more!
Will I now blow my horn more vigorously? I don’t know. Now that my stuff will actually look presentable, I might put it more out there. I’m playing around with Legend Maker to put the stories into e-book reader formats, so that my small readership isn’t stuck with unwieldy PDFs. But first and foremost I should write more and put more stuff out there.